Why your website speed is costing you customers

Visitors decide in seconds whether to stay. A slow site loses them before your message even loads — and Google notices too, through Core Web Vitals.

What usually slows sites down

• Oversized images uploaded straight from a camera or design tool.
• Too many plugins and third-party scripts loading on every page.
• Cheap hosting without caching or a CDN.
• Page builders configured to load every asset everywhere.

Quick wins

• Compress and resize images, and lazy-load anything below the fold.
• Remove plugins you do not use and delay non-essential scripts.
• Turn on page caching and serve static files from a CDN.
• Load only the fonts and font weights you actually use.

Speed is not a one-off project. Measure monthly with PageSpeed Insights and fix regressions as soon as they appear. See how we build fast websites.